Yahoo Local: Enhanced listings = more clicks

Filed in Local Search, Statistics, Yahoo by Matt McGee on August 2, 2006

Thanks to Dick Larkin (of Small Business Commando) for pointing me toward Peter Krasilovsky’s recap of today’s tele-seminar with Yahoo! Local GM Paul Levine and others. (I was able to join the call for only the first 20 minutes or so, and thanks to technical difficulties, I was hanging up just as it got going.) Peter’s summary has some good nuggets about something I was banging the drum on back in April — the benefits of using Yahoo’s Enhanced/Featured Listings:

Merchants that take out enhanced listings on Yahoo! tend to improve their impressions and clicks by 2X, and increase their all-important ranking on the page, said Yahoo! Local GM Paul Levine….

Be sure to read Peter’s full recap at The Local Onliner.