Who Says You Can’t Do Lead Gen On Facebook Messenger?

Filed in Social Media by Matt McGee on April 19, 2018 0 Comments

My wife woke up a couple mornings ago and found this email notice alerting her to a new message waiting for her in Messenger. I’ve blocked the name for privacy reasons … suffice to say it’s a complete stranger.

Best of all, it’s a legit lead. My wife’s made an appointment to visit this person and inspect the home as part of the initial listing/pricing process.

I hope we’ll learn how and what prompted the connection on Messenger. I suspect it’s traceable back to the Facebook advertising we do, which is mainly a case of turning her weekly Ask the Realtor videos (which discuss all things related to Tri-Cities real estate) into video News Feed ads. They tend to get seen by a few thousand people each week.

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