Welcome to Panama

“Panama” may forever be a Van Halen song in my mind, but it’s also the name of Yahoo’s new PPC platform which is now live. You’ll want to read up on it from a few people who have been at Yahoo headquarters this week getting a formal introduction to the new system:

• Barry Schwartz – Search Engine Roundtable
• Andrew Goodman – Traffick
• Andy Beal – Marketing Pilgrim
• Greg Sterling

[tags]ppc, yahoo, panama[/tags]