TrueLocal Explains Strange SERPs

Filed in Local Search by Matt McGee on April 26, 2007 2 Comments

Colin Carmichael, Director of Product Development at, dropped by this morning to explain the funny/strange SERPs I noticed — and posted about — a couple nights ago. You can read Colin’s comment here, but here’s the main point:

In a recent data update, we had a wee glitch that was complicated by a simultaneous change to our algorithm. The end result being the strange search results shown here – and those that Simon mentioned. The problem was diagnosed immediately but because we’re dealing with 14 million business listings the solution takes a bit of time. TrueLocal takes data quality very seriously so we’re taking a cautious approach versus rushing to apply a band-aid solution. We expect everything will be resolved by the end of the week.

It’s always good to see company reps taking the time to drop by our blogs and forums to join the conversation. Thanks, Colin.

Now back to work for me (after a rare daytime post)….

[tags]local search,[/tags]

Comments (2)

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  1. Noticed that is not functional? Any idea as too what is going on?

    Titan Fence, Inc.

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