TMP Local Search Study (2008)

Filed in Local Search, Statistics by Matt McGee on October 9, 2008

Search agency TMP Directional Marketing today published its 2nd annual Local Search Usage Study, conducted by comScore, which takes a look at local search behaviors. There’s some pretty interesting data in it:

According to the study, the first sources used are Search Engines (31%), Print Yellow Pages or White Pages (30%), Internet Yellow Pages Sites (19%) and Local Search Sites (11%). This represents a change from last year’s study, which ranked Print Yellow Pages first (33%), followed by Search Engines (30%).

Charles Laughlin and Greg Sterling have some additional analysis.

Comments (2)

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  1. Frank Lewis says:
    October 12, 2010 at 6:51 am

    This data seems to conflict substantially with other research findings presented at SMX. Could there be bias since the it was a traditional yellow page agency underwriting?

  2. Matt McGee says:
    October 12, 2010 at 9:21 am

    This data is from 2008.

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