TMP Local Search Study (2008)

Filed in Local Search, Statistics by Matt McGee on October 9, 2008 2 Comments

Search agency TMP Directional Marketing today published its 2nd annual Local Search Usage Study, conducted by comScore, which takes a look at local search behaviors. There’s some pretty interesting data in it:

According to the study, the first sources used are Search Engines (31%), Print Yellow Pages or White Pages (30%), Internet Yellow Pages Sites (19%) and Local Search Sites (11%). This represents a change from last year’s study, which ranked Print Yellow Pages first (33%), followed by Search Engines (30%).

Charles Laughlin and Greg Sterling have some additional analysis.

Comments (2)

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  1. Frank Lewis says:

    This data seems to conflict substantially with other research findings presented at SMX. Could there be bias since the it was a traditional yellow page agency underwriting?

  2. Matt McGee says:

    This data is from 2008.

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