Three AdWords Experts: Don’t Let Google Optimize Your Campaign

Filed in PPC Advertising by Matt McGee on June 11, 2007 3 Comments

I’m no PPC guru, so yesterday I put out a public call for thoughts from the experts on letting Google auto-optimize an AdWords campaign.

All three — seowoman, Patrick Schaber, and Richard Ball said NO! And a fourth, Todd Mintz, said the same thing via e-mail.

Okay, so, that was an easy decision, wasn’t it? 🙂

SEO Woman, AKA Adrienne Doss, shared a link to her very good 3-part series, Pay-per-click Tips for Small Businesses, which is well worthy of a shout out here.

Thank you all for the quick help.

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