Should a Small Business Use Google Analytics?

Filed in Google by Matt McGee on May 8, 2007 3 Comments

Google logoGoogle Analytics announced a major facelift today, and though I haven’t taken it out for a spin yet, the feature tour makes it look pretty darn spiffy.

Whenever Google Analytics is in the news, it’s pretty easy to find a few voices saying you shouldn’t use the service; they say you don’t want to let Google see underneath the hood of your Web site.

Thing is … I don’t think there’s much logic in that, at least not where the vast majority of small businesses are concerned.

If I’m a Big Company, or a Big Advertiser on AdWords, yeah, I’d think long and hard about using Google Analytics — and in that scenario, it probably doesn’t make sense to use it. But if you’re a small business owner, you’re kidding yourself if you think Google cares about the 150 unique visitors you had yesterday and their behavior on your site. If you’re spending $200/month on AdWords, Google doesn’t care which keywords bring the most traffic to your site. Don’t take it personally; it’s just that they have better things to do, y’know?

So, in a word, should a small business use Google Analytics? Yes.

In a few more words: It’s a very good analytics tool, which offers too much data for many small businesses. But you can’t beat the price, and even if you only use it as a starter tool for your metrics analysis, you’ll be starting out smartly.

Comments (3)

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  1. Matt: From having had a cursory look at the new interface on some of my blogs and client sites, the new layout reduces the information clutter so you can see the key information more clearly.

    The new dashboard has very basic information, but allows you to drill down on virtually every level to get specific stats for keywords, referrers, etc.

    Avanish has quite a good starter guide which is worth a look.

  2. Matt McGee says:

    So you’re already getting the updated version, Gerard? I just logged in tonight and still had the old one. Patience…. 🙂

    I did see Avinash’s post. Good stuff.

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