SEM Synergy Interview Now Available

Filed in Interviews by Matt McGee on July 9, 2008 0 Comments

Most of my non-U2 friends know not to ask me about U2 … unless maybe we’re just getting started on a loooong car ride somewhere. 🙂 I’ll talk their ears off if they let me. So, when fellow SEOs ask me about my U2 book coming out later this year, U2 – A Diary, I try my best not to talk about U2, but to talk about how I’m marketing the book and how I’ve used social media to write it — the blog, specifically.

It just so happens that that was one of the main topics of my appearance last week on the SEM Synergy show on We also talk about social media in more general terms, and Twitter in specific. Click here to listen online. My segment is about 1/3rd of the way into the show, but the whole program is enjoyable.

Thanks to Virginia Nussey of the Bruce Clay team for the fun conversation!

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