SEL Column: 20 SEO “Don’ts”

Speaking of Chris and Danny, my latest “Small is Beautiful” column has been published over on Search Engine Land:

SEO "Don’ts": 20 Fatal Mistakes You Must Avoid To Succeed

That was a fun one to put together, and was totally inspired by reading some small business owners on non-SEO blogs talk about the struggle of knowing what to do and what not to do. Someone said in the comments, “I wish there was a checklist” and DING! The lightbulb went off over my head.

FWIW, the headline I submitted was a bit less dramatic. 🙂