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What I’m Looking For in My Sessions at SMX East 2014
We’ve just published the SMX East 2014 agenda and I have two sessions that I’m coordinating this year — one on local search, and the second on Pinterest as a search engine and e-commerce marketing opportunity. The Speaker Pitch Form is also open, so if you’d like the chance to be part of either of […]
Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses
What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I […]
Need Local SEO Help? Try the Local U Forums
I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not to mention some of the smartest minds in the local search/marketing industry. It’s like drafting your own local search “dream team” and having […]
Keywords in Your Twitter Name Seem to Matter for Twitter Search
Remember that little experiment I wrote about two months ago, where I was wondering how much a keyword in your account name matters when optimizing for Twitter search? Apparently it matters. I changed the name of @GlassAlmanac, the Twitter account for my hobby site Glass Almanac, from “Glass Almanac” to “Google Glass Almanac.” The account […]
It’s 2014. Stop Cross-Posting Between Social Networks.
I’ve had enough. I keep seeing businesses and organizations auto-posting the same messages on different social networks. You can get away with it sometimes if the message is generic enough. But you can also make your company look lazy and dumb. And you can easily annoy potential (or existing) customers. Lazy, dumb and annoying … […]
How to Know When You’ve Asked Too Many Friends to Like Your Facebook Page
My wife got this alert over the weekend when she did some binge-inviting for her real estate Facebook page (which has been underutilized for a long time). That’s how to know when you’ve asked too many friends to like your Facebook Page. 🙂
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