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In Content Marketing, It’s OK To Repeat Yourself
My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR. This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm […]
Who Says You Can’t Do Lead Gen On Facebook Messenger?
My wife woke up a couple mornings ago and found this email notice alerting her to a new message waiting for her in Messenger. I’ve blocked the name for privacy reasons … suffice to say it’s a complete stranger. Best of all, it’s a legit lead. My wife’s made an appointment to visit this person […]
Some Facebook Pages are missing Reviews
UPDATE, AUGUST 24, 2018: Facebook is in the process of changing from “reviews” to “recommendations,” so numbers and other reporting may be off. For more information about this change, I highly recommend Aaron Weiche’s explainer article on GetFiveStars.com. ———- I keep hoping Facebook would just fix this problem and let me off the hook for […]
Bing Maps, We Have A Problem
It’s been many years since I’ve done local SEO, but I’m pretty sure this isn’t good: (click for larger version) My wife has not one … not two … not three … but four listings in Bing Maps for her real estate business. This can be directly attributed to her having worked for three different […]
PPC: Sometimes “set it and forget it” works!
This has historically been an SEO-focused blog, but that hasn’t stopped me from writing a few PPC posts over the years … and for the first SBSM article in a looooong time, I’m gonna share a little PPC story. As a reminder, my wife, Cari, is a successful real estate agent here in Tri-Cities, Washington. […]
Sometimes, It’s the Little 4×6 Marketing Things That Matter
I stopped using national flower services years ago, mainly after reading some of the articles on FloristDetective.com — like this one, but really, just click all the links in the left nav that catch your eye. You’ll never order flowers from a middleman again. So, over the years, as friends have lost loved ones, or […]
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