New OPEN Forum Article: Local / Holiday SEO Tips

Quick note that my latest article for the American Express OPEN Forum has just been published:

Retail Wonderland: 5 Local Search Optimization Tips For The Holidays

In it, I share a handful of ideas for small/local retailers to gain some visibility with holiday shoppers — things like optimizing for local category searches (such as “Topeka Sony dealer”), submitting products for Google’s “Find Nearby Stores” service and more.