My 9-year-old chose ??? over Google
We were having a discussion in the house today about what is the biggest city in the world. (What? You don’t talk about stuff like that with your kids?) I said Mexico City, and my wife said Tokyo, telling me she was talking about population, not area/size.
I asked my son to get online and find us an answer, and suggested he type it in the form of a question. I was expecting him to use Google or Wikipedia, but was shocked to find out the site he went to:
Ask.com
I asked him why he chose Ask.com, and he said: “Because I wanted to ask a question. You know, ask a question – Ask.com.”
I’m not sure, but I think this says something about reputation and how difficult it can be to change your corporate identity.
(Oh, yeah … Mrs. McGee was right. Tokyo has the biggest population (35 million). Mexico City is said to be the largest in size, at about 40 km in diameter.)
It gives the another proof that 22 Immutable Laws of Marketing are correct. In this situation we had: The Law of the Category, The Law of Perception and The Law of the Mind.