Hey Dentists: You’re On Avvo

Filed in Directories, Local Search by Matt McGee on January 25, 2012

avvo-logoFrom lawyers to doctors and now … dentists. Avvo has announced that it’s building out a dentists’ directory in the U.S. to complement its existing lawyer and doctor directories.

But it sounds like this is still a work in progress. Avvo says dentists from all over the country are available to take part in the site’s question-and-answer product, but the actual dentist business listings are only formal right now in seven states: California, Florida, Illinois, New York, Washington, Ohio and Pennsylvania. Dentists in other states, though, can still claim their listing by searching for their name in the directory.

avvo-dentists

I don’t have a strong feeling right now about where Avvo fits in as a local citation source, or even a source of traffic. I do know that I continue to see Avvo pages rank well when I do searches for local medical professionals, ergo it’s a good idea to at least make sure the profile page is accurate, up-to-date and filled out as completely as possible.

Does anyone have thoughts on Avvo’s current status as a citation source? Comments are open.

Comments (1)

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  1. Chris says:

    A properly administered profile page is the foundation – having one can help, not having one can’t help one bit.

    IF consumers start relying on Avvo as they do Angieslist or Healthgrades, Doctorbase and Avvo should only add to the reliable beneficial citation/review list available to dental practices within the local digital landscape.

    But surely fear is the overwhelming emotion right now – a guess, I will test that notion and poll some clients but just one look at Avvo’s front page content reveals lots of “sue” “chapter 7” terminology, and dentist profiles have a ‘Misconduct’ attribute…comforting (sort of) for patients, but scary for dentists.

    Big if, but not really. We all love choices and we’re all loyal to certain environments for whatever reason(s), I look forward to Avvo becoming a positive addition to an evolving environment.