Here’s Why You Should Be Careful About Twitter User Photo Galleries

Filed in Featured, Social Media by Matt McGee on August 22, 2011 9 Comments

twitter-logo-squareWith Twitter starting to add user photo galleries today, small business owners on Twitter may want to be even more prudent than normal about what photos they share and retweet via the company Twitter account. This new feature is extremely prominent on profile pages and might cause some problems depending on what shows up there.

If you don’t see them now, you will soon. The user galleries show up in the right column of your Twitter profile page and your most recent four images are displayed there by default.


You can’t control the images that appears there, short of deleting them. So, when someone visits your Twitter profile to check you out, to decide if they’ll follow you or not, you want them to see something good … or at least to not see something bad.

Beyond those four images, there’s a “view all” link that leads to your full gallery, which includes the most recent 100 images associated with your account.

How to Take Care of Your Twitter Photo Gallery

Your Twitter profile isn’t only used when someone is deciding to follow you or not; it’s used when people are researching your company and deciding to do business with you.

So, for the sake of reputation management, take good care of this new photo gallery:

1. Be careful about the photos that you post.

2. Be careful about the photos that you retweet.

Yes, your image gallery includes images uploaded by other users IF you use the old-style retweet. If you use the new Retweet button, the images won’t appear in your gallery.

3. Be careful about who has access to your Twitter account.

If you’ve assigned Twitter to one of your employees, make sure s/he is aware of the new image galleries and the need to be prudent about what images are posted, retweeted, etc. That’s especially true if you fit this next one….

4. Be careful if you use a Twitter client that offers multi-account management.

I have about 5-6 different accounts setup in Tweetdeck and I occasionally tweet from the wrong account. And there are definitely some tweets (and images) that may be right for one account, but wouldn’t be appropriate for another. If you use a client like that, be careful of posting or retweeting images from your company account.

But There are Pros, Too (That Outweigh the Cons)

First, if you do accidentally post a photo that shouldn’t be in your gallery, you can delete it — so all is not lost the minute an accident happens.

Second, I think the image galleries are ultimately something a small business should try to take advantage of, not fear.

If you’re a restaurant, bakery, winery, landscaping company, salon, printing company, real estate agent or any small business with a visual element to your business, the new image gallery can make a compelling case in your favor if you fill it with good, attractive images.

That’s not to say that your bakery should never post any photos other than the cakes you make. And it’s not to say you can’t have a personality and have fun on Twitter by sharing unique/interesting images — you can.

The bottom line: Just make sure the images you post and share on Twitter give the right impression of your business. Because starting now, they’re being archived for all to see.

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  1. Here’s What Twitter Should Do To Make Photo Galleries More Useful | August 23, 2011
  1. Andre says:

    Just like everything you do in social media as a company or brand “make sure the images you post and share on Twitter give the right impression of your business. Because starting now, they’re being archived for all to see.”

  2. Shanna says:

    Twitter is being backed up by the Library of Congress anyway. Why would images be any different?

  3. Jesse Heap says:

    Thanks for pointing out some of the potential drawbacks – many of which I did not think about.

    As a bakery, we are excited about this feature. Haven’t checked yet, but would love to see wordpress plugin integration that automatically takes your featured image from the post and allows you to post it to the new Twitter image gallery.

    Thanks Matt!

  4. Joshua Chase says:

    Just another reason why what happens in Vegas.. doesn’t stay in Vegas. Great tips, thanks for the heads up, I didn’t even notice this yet as I rarely use the web interface for twitter. Especially since how easy it is to retweet something that you may not have vetted.

  5. Mike White says:

    Wish I could see those circled pictures. They’re too tiny and the photo doesn’t expand to a larger version.

  6. Bergamont says:

    Well, I’m stuck with one I didn’t upload, I guess I old fashioned RT and I don’t like it.

  7. For sure this is something I have been thinking since the photo gallery aspect has been introduced. I do think it will dangerous and that it won’t be long until we see some shocking stories in the press.

  8. Ellery says:

    It is amazing where social media has gone in the last few years. I agree with Andre, images should always reflect your business in a positive light…. You never know who could be finding your archives, or how they could take it.

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