Google’s No Match for StumbleUpon

Filed in Google, Social Media by Matt McGee on April 18, 2007 2 Comments
Google vs. StumbleUpon

I was reading through Bloglines a short while ago, and came upon this interesting post on the Google blog, titled searching without a query. They describe a new feature of the Google Toolbar (I don’t use it, sorry):

“…a recommendations button on the Google Toolbar that looks like a pair of dice. Click on the dice, and we’ll take you to a site that may be interesting to you based on your past searches. If you want another, just click the dice again and we’ll show you a new one.”

My first reaction: Is that like StumbleUpon, or what?

Turns out I’m not alone:

Greg Sterling: What StumbleUpon Says about Search

Chris Sherman: Google Offers "Queryless Search" & Personalized Recommendations

Chris rightly points out that the Google version is easier to use because all you have to do is keep searching with Google and it learns what you like. But there’s a flip side that needs to be said, too: StumbleUpon has the benefit of “community” with its Friends, Network, and Groups features. Community is a concept that hasn’t really invaded Google yet, and I think a recommendation engine ultimately works best in the context of community. To me, Google’s recommendation tool comes up short right out of the box.

[tags]google, stumbleupon, social media[/tags]

Comments (2)

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  1. increseo says:

    I think Google’s strength comes from personalization. It’s “What Google Think You Might Like”.

    While StumbleUpon harnesses on the community. It’s about “What Most People Similar To You Like”.

  2. sheseltine says:

    …and most of the commentary says that Google only released this product because they allegedly missed out on purchasing StumbleUpon (who has reportedly signed an agreement to be purchased by EBay for $40-45 million, although that has yet to be confirmed).

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