Friday Night Link-o-rama

Right brain or left brain? Poet or technician? John Jantsch says every business needs both. Short and sweet post, but I like it.

Is web hosting a big opportunity for Yahoo? Greg Sterling says it is, as long as it can simplify the process of hosting and making a web site for the millions of small businesses that still don’t have an online presence.

Just in case you use Google’s Webmaster Central and somehow missed this news, read about several new enhancements to the Webmaster Central service on the official blog.

Is public traffic data like that compiled by Alexa, Technorati, and others at all reliable? Rand at SEOmoz collected and compiled actual stats from 25 SEO/SEM-related blogs and compared those numbers to what the online services say. The conclusion? Don’t rely on the external services. To quote:

Based on the evidence we’ve gathered here, it’s safe to say that no external metric, traffic prediction service or ranking system available on the web today provides any accuracy when compared with real numbers.

And finally…

Here’s a good reminder that your SERPs may not be the same as mine or as anyone else’s, for that matter…. Bill Slawski lists and explains 20 Ways Search Engines May Rerank Search Results.