Foursquare Gets Friendlier Toward Local Businesses

Filed in Local Search by Matt McGee on July 18, 2012 2 Comments

foursquare-icon-150Yes, Foursquare has offered business tools for some time now, but if you look at most of the company’s developments over the past year or so, they’ve been largely on the consumer side:

Heck, Foursquare is even pitching today’s news on the consumer side, saying that “keeping up with the places you love has never been easier!”

But, make no mistake, this is a tool for local business owners.

The deal is that business owners can now send out updates via the Friends’ Activity tab to their most frequent customers/visitors, and to anyone that’s “liked” the business.

In other words, businesses are now being treated (to a degree) like friends.


It’s a big step on the PUSH side of marketing, and no doubt sets the stage for even bigger news that should be coming soon: Some kind of push-based advertising platform that will allow businesses to advertise to consumers that are in their immediate vicinity.

This becomes, then, sort of a testing ground for that later ad program — a way to get Foursquare users familiar with the idea of getting push messaging from businesses.

Postscript, July 19th: It’s a day later, and Foursquare has now posted about this again. This time, the announcement is more geared toward business owners. It includes details about a number of new features for business owners, not just the Local Updates mentioned above.

Comments (2)

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  1. Keith West says:

    I’ve long benn skeptical of the viability of Foursquare as a business. They are doing enough now with things like this to be worth watching.

  2. Jamie says:

    Have you tried claiming a foursquare page for a client lately? Hardest, most ridiculous claim process in the ‘business’. They make you call and verify, and only then will they follow that up with a mailer you need to retrieve in order to ascertain another pin#, in which case you log back in (a couple weeks later of course) to find there’s no obvious place that says “THANKS DUDE, now please put your little pin# HERE to verify your account” – there’s nothing. Hidden. Or not there at all. I clicked I think on every link the site has ever generated to no avail. Shouldn’t be that hard to claim your business listing.

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