February ’12: Best Search/Marketing Posts

Here’s my roundup of the best search/marketing posts I found and read during February. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month recaps.

Local Search

• David Mihm: The Local Search Ecosystem in 2012
• Phil Rozek/Whitespark: How to Pimp Your Google Places Listing
• Miriam Ellis/SEO Igloo: Interview With Google Places Help Forum Top Contributors: Blumenthal And Zhekov

SEO

• Michael King/SEOmoz: The New SEO Process (Quit Being Kanye)
• Jenny Halasz/SEL: The Keyword Research Rabbit Hole
• Rick DeJarnette/Internet Marketing Ninjas: The Ultimate Guide to Blocking Your Content in Search
• Paddy Moogan/Distilled: 7 Types of Content to Get Traffic and Links
• Trond Lyngbo/SEL: How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value

PPC

• Keri Morgret/SEOmoz: Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

Social Media

• Ian Lurie/Conversation Marketing: Google Plus Box Ranking Factors Report
• Armando Roggio/Practical Ecommerce: You Can’t Buy Real Followers and Fans

Blogs & Blogging

• Gregory Ciotti/Sparring Mind: Blog Design On A Budget: The Complete Guide For Creating A Beautiful, High Converting Blog
• Patrick Winfield/Blueglass: 11 Mistakes That Are Killing Your Blog’s Credibility
• Reb Carlson/Content Strategist: 5 Simple Ways To Make Your Blog Posts Easier To Read
• Lisa Barone/Outspoken Media: Why You Want To Be the Last Blog Standing

Design & Usability

• Bryan Eisenberg: The Product Page 2012: 7 Must-Test Elements
• Chris Fernandez/Biquitous: Why Most Websites Fail and What To Do About It

Analytics

• Taylor Pratt/SEOBook: Setting Up Actionable SEO Dashboards in the New Google Analytics
• Justin Cutroni: Creating an Ecommerce Tracking Plan for Google Analytics
• Charles Montgomery/Blueglass: 4 Key Analytics Metrics That You’re Probably Underestimating