Archive for May, 2012
May ’12: Best Search/Marketing Posts
Here’s my roundup of the best search/marketing posts I found and read during May. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month […]
How to SEO Your Site E-Book Updated – Version 4
This is just a quick note to announce that I’ve finished a small update to my e-book, How to SEO Your Site in 60 Minutes. If you’ve previously purchased the e-book from me, you should’ve received the updated version (free) via email this morning. Changes in this latest update are very minor — just a […]
Google+ URLs Can Rank Very Well
How soon until SMBs’ Google+ Local Pages start to outrank their actual websites? In my article about the Google+ / Google Places merger, I noted that the new Google+ Local Pages will be indexed and appear in Google’s search results – a complete change from the old Place Pages. That’s a potentially big deal because […]
Google Places Marries Google+, Gives Birth To New Google+ Local Pages
Say goodbye to Google Place Pages, and say hello to Google+ Local Pages. That’s the name for Google’s new baby — a result of the marriage, or merger, of Google Places and Google+. It’s the main part of several related announcements today from Google. As I’m writing this late Tuesday night, there’s no link yet […]
Facebook Content Ideas … Straight from Facebook
Wondering what kind of content works well on Facebook? If so, lean on some recent information published by Facebook itself. Last week, Facebook shared some results/observations from an internal study that lasted four weeks. They examined 23 brands with Facebook Pages across six industries. Facebook didn’t publish specific numbers or statistics, but it did share […]
PPC Account Cleanup: Recap & Current Results
It’s time for an update on how last year’s PPC reclamation project is going. If you want the TL;DR version: quite well, I’d say. Summary: Traffic to my wife’s website is up, PPC clicks are up, cost-per-click is down, and she’s attracting visitors for a much bigger variety of keywords than before. We’re attracting more […]
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