Archive for February, 2012
February ’12: Best Search/Marketing Posts
Here’s my roundup of the best search/marketing posts I found and read during February. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month […]
Here’s What Facebook’s Timeline Looks Like for a Local Business
Facebook is making a bunch of new and important announcements today as part of its first fMC marketing conference, and with so many small and local business relying on Facebook to find and reach customers, this stuff is important. One of the main announcements today is the launch of Facebook’s Timeline for Pages — i.e., […]
Traditional SEO Now More Important to Local Search
Google says it’s relying more on regular search rankings — ergo, on traditional SEO — to influence its local search results. This is from Google’s latest monthly roundup of search changes and covers what’s been happening during February: Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local […]
How to Verify Your Bing Business Portal Listing
One of the more common questions that comes up when I write about the Bing Business Portal surrounds how to verify a new listing. Or maybe “where” is the better word. The “how” part is pretty easy, but some users are having trouble finding where to finish the verification process. So here’s what I know […]
Updated: The Local Search Cluster… err, Ecosystem
Huge props to David Mihm for having the mental, organizational and Photoshop skillz needed to update one of the truly informative infographics in not only local search, but in the whole search industry. This is an overview of how local business data flows through what I like to call the Local Search Cluster*** … but […]
Bing Business Portal Adds “Order by Smartphone” Tool
Bing has quietly added a new feature to the Bing Business Portal (BBP) that lets local businesses accept orders from mobile searchers using smartphones. The “Order by Smartphone” option/tool is integrated into the existing BBP tool that lets local business owners create a free mobile website to go along with their Bing local listing. Background […]
Recent Comments