Yahoo

Yahoo Local’s Affiliate Spam: ‘A Unique Case’

Filed in Local Search, Yahoo by Matt McGee on March 25, 2008 • 4 Comments

In response to news this week that affiliate marketers appear to be placing affiliate URLs into prominent hotel listings on Yahoo! Local, a Yahoo! official confirmed today that they’re “looking into it,” and suggested the situation may not be as bad as the reports make it appear to be. Brian Gil, Director of Product Management […]

Yahoo: It’s the Stars, Not the Reviews

Filed in Local Search, Word of Mouth, Yahoo by Matt McGee on March 3, 2008 • 5 Comments

In light of my weekend post about ratings and reviews not mattering when local listings are shown in the Yahoo! Shortcuts, we had a little dustup today and it turns out the original post needs clarifying. Here’s the real and accurate story: Ratings (stars) are taken into account, but review text is not. That’s word-for-word […]

Are Yahoo and Yelp Dating?

Filed in Local Search, Yahoo by Matt McGee on February 27, 2008

There’s a lot of buzz here at SMX West about the new “Open Search” idea that Yahoo introduced yesterday. The reaction is generally very positive, and the official announcement on Yahoo’s search blog has also generated a lot of discussion and, no doubt, a lot of traffic. That announcement uses a restaurant listing from Yelp.com […]