Word of Mouth
Want Reviews? Give Customers an Incentive
Internet Retailer has an interesting article that offers a case study of sorts about how online retailer evogear.com convinced customers to write more reviews. While the article talks about product reviews, I think there are still some truths in it for small businesses who want more company/business reviews. As the article explains, evo’s problem was […]
5 Ways Negative Reviews are Good for Business
We don’t live in a 5-star world. Think about it: Even your favorite restaurant messes up sometimes. Even your favorite doctor, grocery store, or book store has a bad day. We all do. So why do small business owners think that negative reviews are the kiss of death online? Why do retailers, manufacturers, and local […]
Creative Small Business Marketing, Episode 3
I. Love. This. If you’re still not sure about Twitter’s potential as a small business marketing tool, consider BakerTweet. It’s a tool/system that allows bakeries to send tweets announcing when something yummy, hot, and fresh has just come out of the oven. Subscribers to the bakery’s Twitter feed get the instant alert, and can rush […]
Creative Small Business Marketing, Episode 2
This is hip and clever, which means it will automatically turn off a number of small biz owners and simply not be possible for others. Still, consider this: Pizzeria Delfina in San Francisco is taking their worst Yelp.com reviews and putting them on t-shirts that the staff wears while working. Logic says you would put […]
Case Study: Power of a Blog Comment
Follow along here, please: 1.) On February 23, 2008, Jesse Heap of Pink Cake Box left a comment on this blog. We had a short conversation in the comments of that post. About two weeks later, I sent Jesse an email telling him I wanted to profile his wife’s bakery and the way they were […]
Write a Bad Review … Get Sued
Consumerist today tells the story of Chris Norberg, a guy who left a negative review on Yelp about Dr. Steven Biegel, a chiropractor in San Francisco. It looks like Norberg deleted his negative review from Yelp after getting some kind of cease and desist letter from Biegel’s attorney, but Norberg did leave this review/comment on […]
Recent Comments