Word of Mouth
4 Things That Tend To Trigger Yelp’s Review Filter
Yesterday on Marketing Land, I wrote about a recent study of Yelp’s review filter and the things that tend to impact whether a review gets filtered or not. The results, I think, tend to confirm — or at least support — some of the conventional wisdom that Yelp users/observers have talked about already. There were […]
More Evidence That Majority of Online Reviews are Positive
One of the points I often make when speaking at conferences/workshops is that most online reviews are positive. I say that because some small business owners are hesitant to get involved in review management and don’t welcome the idea of having customers talk about their businesses online, warts and all. But there’ve been a few […]
Yahoo Study: 2/3rds of All Word-of-Mouth is Positive
If you run a small business, chances are pretty good that you rely heavily on word-of-mouth to grow your business. Whether it’s online reviews or recommendations from happy customers to their friends, having good things about your business spread as far as possible is a key to long-term success. Yahoo has published a study that […]
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