Web Site Content

Need Copywriting Help? Add Karon’s Blog to Your Reading List

Filed in Web Site Content by Matt McGee on August 24, 2008 2 Comments
Need Copywriting Help? Add Karon’s Blog to Your Reading List

I was real happy a couple months when I noticed that Karon Thackston had started blogging. I’d been reading her articles since way back when (when articles were more popular than blogs, I guess), and have also had the pleasure of working with her virtually as co-moderators of the Small Business Ideas Forum. Karon’s been […]

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12 Tips on Creating Content for Social Media

12 Tips on Creating Content for Social Media

“Do you have any tips on how to develop meaningful content for social media?” That’s the question posed by Sanjay Kumar in a conversation I’ve been following on Small Business Trends. The conversation began with Anita Campbell telling us some interesting real-life stories of small business owners who’ve tried social media with varying levels of […]

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Latest SEL Column: Web Site Checklist

Filed in Web Site Content by Matt McGee on December 13, 2007 0 Comments
Latest SEL Column: Web Site Checklist

It’s been a while since I’ve had a byline on Search Engine Land, but my latest “Small Is Beautiful” column is there now. The advice in there includes a few things I need to do with this blog and the other sites I manage (my U2 site, my wife’s real estate site, etc.). Hopefully there’s […]

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How Amazon.com Became the SEO-Smartest Retailer Online

Filed in MY BEST POSTS, SEO, Web Site Content by Matt McGee on October 28, 2007 12 Comments
How Amazon.com Became the SEO-Smartest Retailer Online

Answer: By turning their web site into a playground for shoppers like you and me. Summary: Amazon has just launched Video Product Reviews, and its Amapedia wiki site is growing. The SEO impacts are obvious, as are the lessons for other retailers, big and small. (read on for full story…) Introducing Video Product Reviews The […]

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Friday Night Link-o-rama

Filed in Local Search, Web Site Content by Matt McGee on August 31, 2007 0 Comments
Friday Night Link-o-rama

You could probably tell from the lack of posting since Tuesday that this has been a busy week, so the link-o-rama tonight will be short and to-the-point. Plus, a handful of posts that would normally be in this roundup instead graduated straight to the “Best Posts of August” recap, which I’ll finish up and post […]

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User Reviews: If Wal-Mart’s Doing It, Should You?

Filed in Web Site Content, Word of Mouth by Matt McGee on July 19, 2007 3 Comments
User Reviews: If Wal-Mart’s Doing It, Should You?

Talk about great timing: Here I am, burying myself in the land of user reviews and user-generated content (for my SES San Jose presentation next month), and a huge shoe falls right around me: Wal-Mart is adding user reviews to its Web site. I’m going to tread lightly with this comment, but what makes this […]

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