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Need Copywriting Help? Add Karon’s Blog to Your Reading List

I was real happy a couple months when I noticed that Karon Thackston had started blogging. I’d been reading her articles since way back when (when articles were more popular than blogs, I guess), and have also had the pleasure of working with her virtually as co-moderators of the Small Business Ideas Forum. Karon’s been […]
Latest SEL Column: Web Site Checklist

It’s been a while since I’ve had a byline on Search Engine Land, but my latest “Small Is Beautiful” column is there now. The advice in there includes a few things I need to do with this blog and the other sites I manage (my U2 site, my wife’s real estate site, etc.). Hopefully there’s […]
How Amazon.com Became the SEO-Smartest Retailer Online

Answer: By turning their web site into a playground for shoppers like you and me. Summary: Amazon has just launched Video Product Reviews, and its Amapedia wiki site is growing. The SEO impacts are obvious, as are the lessons for other retailers, big and small. (read on for full story…) Introducing Video Product Reviews The […]
Friday Night Link-o-rama

You could probably tell from the lack of posting since Tuesday that this has been a busy week, so the link-o-rama tonight will be short and to-the-point. Plus, a handful of posts that would normally be in this roundup instead graduated straight to the “Best Posts of August” recap, which I’ll finish up and post […]
User Reviews: If Wal-Mart’s Doing It, Should You?

Talk about great timing: Here I am, burying myself in the land of user reviews and user-generated content (for my SES San Jose presentation next month), and a huge shoe falls right around me: Wal-Mart is adding user reviews to its Web site. I’m going to tread lightly with this comment, but what makes this […]
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