Web Site Content
In Praise of Great Domains and the Wayback Machine
Our new real estate web site. If you’re in a real estate, as my wife and I are, you can’t do much better than getting a domain name that looks like [yourcity]homes.com. In my experience, that’s a very common search query and having an exact-match domain is pretty much never a bad idea. The problem […]
In Content Marketing, It’s OK To Repeat Yourself
My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR. This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm […]
Small Biz Owners Prefer Websites To Social Media, But Are Ignoring Mobile
There’s been a lot of talk in the last year or two about small businesses increasingly preferring to use social media, sometimes rather than even having a website. But a recent Verisign-sponsored survey (PDF download) pours some cold water on that idea, and shows that the vast majority of SMBs are still relying on a […]
The #1 Problem with Local Blogging & Local Content
In a word: Conversion. That’s the main problem with local blogging and local content. It’s often easy to get local traffic to your website or blog, but in a lot of cases, you’re going to have trouble converting that traffic into customers. Don’t get me wrong. I’m generally a big believer in local blogging but, […]
Why A Website Is More Important Than Facebook & Twitter
I don’t know John Burke, and he’s probably a kind and smart guy, but I don’t think his article does business owners any favors: 6 Reasons Facebook and Twitter Are More Important Than a Website It’s actually the headline I disagree with most, because the rest of the article primarily makes the point that websites […]
One More Cringe-Worthy Stat About Small Business Websites
It feels like the folks at BIA/Kelsey and vSplash are trying to make me ill. 🙂 Just a couple weeks ago, they released a set of alarming statistics about the (sorry) state of small business websites — things like 60 percent of them don’t even have a contact phone number on the home page. And […]
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