Small Biz Marketing
Are Small Business Websites Really This Bad?
I know there are some really bad small business websites out there, but some fresh numbers paint an alarming picture. The stats come from “SMB DigitalScape,” a data tool that’s being jointly promoted by BIA/Kelsey and vSplash, the company that created the tool. The numbers were distributed Monday in conjunction with the beginning of BIA/Kelsey’s […]
Small Businesses: More Web Use = More Sales (Study Says)
After hemming and hawing for a bit about this post, I think it’s worth sharing even if you end up thinking Well, that’s a bit of a no-brainer, Matt. (Feel free to leave a comment to that effect if you’d like.) Anyhoo, this comes from a recent Boston Consulting Group study that covered a wide […]
Why Small Businesses Need BOTH Social & Search
It’s an unfortunate question: “Should we be spending money/time on search or social media?” I’d like to answer that question with some data from recent surveys that address how consumers use search and social networks in terms of small and local businesses. And I’ll make the point that, since consumers use search and social so […]
Here’s What Facebook’s Timeline Looks Like for a Local Business
Facebook is making a bunch of new and important announcements today as part of its first fMC marketing conference, and with so many small and local business relying on Facebook to find and reach customers, this stuff is important. One of the main announcements today is the launch of Facebook’s Timeline for Pages — i.e., […]
A Year-End (or Year-Beginning) Checklist for Small Business Websites
I had an idea to write an article with a checklist of items for small business owners to do once a year — stuff that would a good end-of-year or start-of-year project. You know, like “spring cleaning” but in the middle of winter. Then it occurred to me that I’d already written an article like […]
Are You Lying to Your Customers?
This really isn’t specifically about online marketing, SEO, social media, local search and a lot of the other stuff that I usually write about. But I think I can end the post by tying it back to a few things that I have talked about quite often over the years in this space. To be […]
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