Small Biz Marketing
You Only Get One Chance To Be Believable
This is part of an advertisement that appeared recently in our local newspaper. It’s an insert from a local law firm promoting a presentation on estate planning. Statements like “we have developed a solution for every problem” fly in the face of believability. No company can make claims like that, and no potential customer believes […]
Better Than Link Building: Authority Building with HARO
Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to […]
Two Good Marketing Articles for Real Estate Agents (Stop the Presses!)
I’ve been pretty tough in the past about the garbage that gets sold to real estate agents, sent to real estate agents and marketed to real estate agents in the name of growing their business and expanding their reach and visibility. So, in the interest of balance, I’m compelled to share two recent articles that […]
Small Business Owners: Build Your Brand
There are two great articles that I need to share. They talk about a point that’s been on my mind a lot lately — the need for small business owners to think of themselves, and to market themselves, as a brand. I think “brand” is the word I’m using now to encompass a lot of […]
Stat of the Week: Less Than Half of Independent Restaurants Have a Website
Can you imagine running a restaurant and not having a website? Especially running an independent website that doesn’t have the marketing muscle that chain restaurants usually have? I found that stat this week in an article on SmartBlogs Food & Beverage that references a study done earlier this year by a company called Restaurant Sciences. […]
One More Cringe-Worthy Stat About Small Business Websites
It feels like the folks at BIA/Kelsey and vSplash are trying to make me ill. 🙂 Just a couple weeks ago, they released a set of alarming statistics about the (sorry) state of small business websites — things like 60 percent of them don’t even have a contact phone number on the home page. And […]
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