Small Biz Marketing

Why We Stopped Advertising on Google & Zillow

Filed in Google, PPC Advertising, Small Biz Marketing by Matt McGee on February 24, 2019 0 Comments
Why We Stopped Advertising on Google & Zillow

My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value sold. Most commission income. It was a great year by almost all of the metrics that a real estate agent measures. But we didn’t have our best year ever in the one metric that means […]

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In Praise of Great Domains and the Wayback Machine

Filed in Small Biz Marketing, Web Site Content by Matt McGee on January 17, 2019 0 Comments
In Praise of Great Domains and the Wayback Machine

Our new real estate web site. If you’re in a real estate, as my wife and I are, you can’t do much better than getting a domain name that looks like [yourcity]homes.com. In my experience, that’s a very common search query and having an exact-match domain is pretty much never a bad idea. The problem […]

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Sometimes, It’s the Little 4×6 Marketing Things That Matter

Filed in Small Biz Marketing by Matt McGee on May 4, 2015 0 Comments
Sometimes, It’s the Little 4×6 Marketing Things That Matter

I stopped using national flower services years ago, mainly after reading some of the articles on FloristDetective.com — like this one, but really, just click all the links in the left nav that catch your eye. You’ll never order flowers from a middleman again. So, over the years, as friends have lost loved ones, or […]

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Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

Filed in MY BEST POSTS, Small Biz Marketing by Matt McGee on May 16, 2014 1 Comment
Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I […]

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GlassAlmanac.com: Why It Took 6 Weeks To Choose A Domain

Filed in Small Biz Marketing by Matt McGee on October 22, 2013 3 Comments
GlassAlmanac.com: Why It Took 6 Weeks To Choose A Domain

Trademarks, domain scarcity, price negotiations, social availability and so much more. Those were just some of the things involved in choosing a domain name for my new website, Glass Almanac. I’ve already written about how Google and Bing have handled the new site, and promised to write more about what I’m experiencing in launching it […]

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If I Were Launching a New Small Business Website Today (2013 Version)

Filed in MY BEST POSTS, Small Biz Marketing by Matt McGee on April 12, 2013 27 Comments
If I Were Launching a New Small Business Website Today (2013 Version)

You just launched your new small business. Congrats! But now what? You’ve got a great website and you’re ready to start selling widgets or generating new leads. You’re ready to start making money. You know the internet is gonna be a huge part of that. You know you need to be visible online where potential […]

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