SEM
SES notes: Creating Compelling Ads
Tuesday, 9:00 am – Creating Compelling Ads Ding! Ding! Ding! As someone who does not do a ton of PPC work, I found this session to be tremendously helpful and full of great information. In fact, I’m going to retype my handwritten notes word-for-word and cross my fingers you get as much out of it […]
SES notes: Compare and Contrast – Ad Program Strategies
This is the first post of several where I’ll be writing summaries of the sessions I attended last week at SES San Jose 2006. I should note up front that what I’m writing here on SBS will be substantially different from the full recaps posted by Search Engine Roundtable. My recaps here on SBS will […]
SES San Jose Day 1 – Morning
We’re off to a good start at SES San Jose. I sat in on the PPC Advertising: Compare and Contrast Session first thing this morning. Must be tough to do a Monday, 9 am session what with so many people arriving late and walking in during the presentations. Good information, nonetheless. I’ll try to share […]
Friday night link-o-rama
Some weekend reading you might enjoy…. Jenn Laycock has (finally!) wrapped up her three-part article series at Search Engine Guide called “How to Win Links and Influence People.” Lots to think about in these articles on link building, one of the most difficult aspects of SEO. Part One | Part Two | Part Three Justin […]
Web project pricing
Oddly, I’ve seen two discussions this week about project pricing — which is generally a no-no in terms of public discussion. Not oddly, I’m going to comment on what’s being discussed with a couple (hopefully) salient points for small business owners. First there was a post about SEO/SEM project pricing that Rand wrote on SEOmoz.org. […]
Choose the right AdWords for you
If you’re not using it already, I strongly suggest that all small businesses should investigate using PPC advertising options such as Yahoo Search Marketing or Google AdWords. Ultimately, you have to figure out if it’s worth the investment, but the good thing is that you control your spending — which means you can experiment and […]
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