SEM

What Does Advertising on Yelp Get You?

Filed in Local Search, SEM by Matt McGee on March 10, 2010 • 25 Comments

That was one of the topics of Luther Lowe’s presentation Tuesday at the annual SearchFest conference in Portland. Lowe — Yelp’s Manager of Business Outreach — gave a generally clear description of what the company says are the benefits of advertising on Yelp. I say “generally” because he said that advertising on Yelp gets a […]

Yahoo’s Newspaper Ad Program in My Hometown

Filed in SEM, Yahoo by Matt McGee on July 22, 2009 • 3 Comments

Couldn’t help but notice and pay attention when I saw these ads running in the Tri-City Herald this week. These are ads promoting the fact that my local paper (part of the McClatchy Group) is now part of the Yahoo Newspaper Consortium. I wrote on SEL a couple months ago about the success of this […]

Transcript: Twitter Chat on SEM

Filed in SEM by Matt McGee on July 3, 2009 • 3 Comments

A couple Tuesdays ago, I had the pleasure of being one of the guests (along with Anita Campbell of Small Business Trends) during an hour-long Twitter chat about small businesses and search engine marketing. It was my first time ever in such a chat, whether as a guest or attendee, and it was a real […]

Two Quick Bits on Retail SEO/SEM

Filed in SEM, SEO by Matt McGee on February 3, 2007 • 0 Comments

Aaron Wall wrote a great post this week that I kept out of the Friday night link roundup because I wanted to comment on a bit. The post has the daunting title, Wasting Link Authority on Ineffective Internal Link Structure, but it boils down to this: Don’t let your user-friendly pages hurt your SEO efforts. […]

SEO for Retailers download

Filed in SEM, SEO by Matt McGee on January 30, 2007 • 0 Comments

One of my recent projects at work involved helping to write a report on specific SEO tactics for the retail industry. I was asked to write about 2-3 pages of strategies, but then got on a roll and ended up writing about 7 pages. Whoops! (Me? Wordy? No way…) Marchex/TrafficLeader published the report today, under […]

11:00 pm SEO News (and Non-news)

Filed in Google, SEM, SEO & Web Tools by Matt McGee on January 16, 2007 • 0 Comments

Good evening. It’s 11:00 pm, and here’s tonight’s news. MarketingVox recaps a BusinessWeek article that talks about Big Brands pushing small business out of the paid search market: “…brand giants like Best Buy and Zale are diverting more and more of their marketing to search ads, driving up prices and stealing customers from smaller businesses […]