PR/Media Relations
Better Than Link Building: Authority Building with HARO
Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to […]
When Social Media & PR Matters More Than SEO
I’ve been contacted twice in the last three months by small business owners looking for SEO help — but needing PR and social media a lot more than SEO. In both cases, the companies offered what I’d call fairly innovative products and services. The problem is that no one would ever think to use Google, […]
What Do Pork and Proposals Have in Common?
Aside from the fact that both made today a Good Day, probably nothing. Rand and Geraldine put a huge smile on my face with their televised wedding proposal and her breathless “yes.” Congrats to you both! Then Jenn made the smile even bigger with the news that her battle with the National Pork Board is […]
Friday Night Link-o-rama
It’s the last linkfest of the year, so let’s make it a good one, shall we? Since it’s that time of year, Chris Winfield takes us through the 101 Biggest Stories in Search 2006 at 10e20. Here’s some good content/SEO advice from Ian McAnerin, whose opinions and ideas I trust tremendously. Sitemap – Embarrassment or […]
The SBS Interview: Lee Odden
Like water and oil, “small business” and “public relations” don’t mix very well, and don’t mix very often. In the rare occasions that I’ve worked with a small business owner who wanted to try public relations, the client’s idea of PR involved sending out a press release and crossing his/her fingers, hoping for the best. […]
PR Push and Pull at Pubcon
What’s even better than getting recaps of PubCon from people sitting in the audience? How about getting the recap right from the guy who did the speaking? Lee Odden shares an overview of his presentation today on Social Media Release Optimization — press releases, pitching your news to bloggers, etc. Really good stuff. [tags]pubcon, pubcon06[/tags]
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