PPC Advertising
Yahoo Hosts Holiday Sponsored Search Webinar
About three months ago, I shared some holiday SEO tips on Search Engine Land — and since SEO is not a quick-fix, immediate return kind of thing, August is when you need to be thinking about holiday SEO tactics. On the PPC side, you don’t need such an early start. A great PPC campaign can […]
Friday Night Link-o-rama
So many good posts/articles this week … I was gonna do one of these a few nights ago, but never got to it. Anything that helps me think more creatively about something that can be incredibly monotonous is a Good Thing. That’s probably why I liked Tom Clitchlow’s guest post on the Link Building Blog: […]
Battle Royale: SMO vs. PPC
Marketing Experiments just published the results of a year-long study pitting Social Media Optimization against Pay-Per-Click advertising as vehicles to drive traffic. Harnessing Social Media – Web 2.0 Grows Up – Free Internet Traffic They created four new sites and used both PPC and SMO to acquire traffic. This chart summarizes the results: As you’d […]
Three AdWords Experts: Don’t Let Google Optimize Your Campaign
I’m no PPC guru, so yesterday I put out a public call for thoughts from the experts on letting Google auto-optimize an AdWords campaign. All three — seowoman, Patrick Schaber, and Richard Ball said NO! And a fourth, Todd Mintz, said the same thing via e-mail. Okay, so, that was an easy decision, wasn’t it? […]
Calling An AdWords Expert….
Here’s the question: Should I let Google AdWords auto-optimize one of the PPC campaigns that I’ve setup for my wife’s real estate web site? I got an email from AdWords a few weeks back offering to help optimize the “national” campaign (we have one for national traffic and one for local traffic). The email said, […]
Yahoo/eBay Take on Google Checkout
It’s nice to see Yahoo fighting back against Google. Yahoo announced today that they’re integrating PayPal into Yahoo Search, in much the same way that Google has integrated Google Checkout into its own SERPs. Faster, Simplified Online Customer Checkout From a small business perspective, this makes Yahoo Search Marketing a much more attractive option, especially […]
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