PPC Advertising

PPC Account Cleanup Project … Underway

Filed in Featured, PPC Advertising by Matt McGee on August 4, 2011 2 Comments
PPC Account Cleanup Project … Underway

When it comes to PPC, I’m totally lost. I don’t like it … I don’t get it … and I’m not good at it. All of which is pretty odd for someone who setup a Google AdWords account for his wife about 6-7 years ago and has been managing it ever since. Well, to say […]

Continue Reading »

BulkWords: Keyword Suggestion & List Generator Tool

Filed in Featured, PPC Advertising, SEO & Web Tools by Matt McGee on April 16, 2010 9 Comments
BulkWords: Keyword Suggestion & List Generator Tool

If you do a lot of keyword research — especially for PPC — you might want to check out a new tool called BulkWords. It combines a keyword suggestion tool and a keyword list generator into one interface that’s easy to use, not to mention easy on the eyes. There are three parts that make […]

Continue Reading »

Small Businesses are Being Sold a Bill of Goods

Filed in PPC Advertising, Small Biz Marketing by Matt McGee on June 8, 2009 10 Comments
Small Businesses are Being Sold a Bill of Goods

On Search Engine Land today, Greg Sterling unpacks a new Borrell Associates report that, if you had to explain it one sentence, says this: Small businesses that try local online advertising almost universally give up after six months. The actual stats Greg quotes are: Up to 50 percent [of SMBs] quit by 90 days Up […]

Continue Reading »

Yahoo’s Local Push: SearchMonkey and PPC Targeting

Filed in Local Search, PPC Advertising, Yahoo by Matt McGee on October 20, 2008 2 Comments
Yahoo’s Local Push: SearchMonkey and PPC Targeting

There are a couple articles I published on Search Engine Land over the past few days that I think bear mentioning here for their meaning to small businesses. If you’ve already seen both of these articles, move along. 🙂 Yahoo Adds Local Content To Search Results Via SearchMonkey What’s going on: All Yahoo web searchers […]

Continue Reading »

How to Increase PPC Success on the Content Network

Filed in PPC Advertising, Yahoo by Matt McGee on August 24, 2008 1 Comment
How to Increase PPC Success on the Content Network

I’ve said before that I’m no PPC guru, so I could be way off on this one. But if you’re running PPC ads on the content network (Google or Yahoo), I’m thinking there’s a better chance your ad will be noticed and clicked on when there’s no content on the page to distract the user: […]

Continue Reading »

What Does Your PPC Ad Say About You?

Filed in PPC Advertising by Matt McGee on January 14, 2008 6 Comments
What Does Your PPC Ad Say About You?

If you’re a company that’s desperate to get small business signups, and you don’t really have good marketing judgment, you’ll use Google AdWords to position yourself as a middleman offering a “free” link “for SEO credit”. (Never mind the likelihood that most of your business listing pages have no PageRank to speak of. Heck, not […]

Continue Reading »