PPC Advertising
Why We Stopped Advertising on Google & Zillow
My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value sold. Most commission income. It was a great year by almost all of the metrics that a real estate agent measures. But we didn’t have our best year ever in the one metric that means […]
PPC: Sometimes “set it and forget it” works!
This has historically been an SEO-focused blog, but that hasn’t stopped me from writing a few PPC posts over the years … and for the first SBSM article in a looooong time, I’m gonna share a little PPC story. As a reminder, my wife, Cari, is a successful real estate agent here in Tri-Cities, Washington. […]
PPC Account Cleanup: Recap & Current Results
It’s time for an update on how last year’s PPC reclamation project is going. If you want the TL;DR version: quite well, I’d say. Summary: Traffic to my wife’s website is up, PPC clicks are up, cost-per-click is down, and she’s attracting visitors for a much bigger variety of keywords than before. We’re attracting more […]
On OPEN Forum: A Crash Course in Search Marketing
My latest contribution at the American Express OPEN Forum is now online, and it’s a two-parter that’s geared toward small business owners who are relatively new to SEO and PPC. I’ll explain:
Facebook Adds ZIP Code Ad Targeting
Raise your hand if, like me, you really need to give more time and energy to the advertising options that are available on Facebook. Yeah. Thought so. If you’re a small/local business with a very targeted audience, this could be big news: You can now target ads on Facebook at the ZIP code level.
Another PPC Lesson from Todd: Dynamic Keyword Insertion
As I mentioned a couple posts ago, my friend Todd Mintz (follow him on Twitter if you don’t already) is cleaning up my wife’s PPC account. I had left it in a complete state of disrepair. Todd’s second article explaining one of the things he changed is now available: DKI for Small Business. DKI stands […]
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