Local Search
Call Tracking: The Risks & Advice from Professor Maps
Call tracking is a topic that comes up at every Local U workshop that we put on and, in most cases, it’s because call tracking has caused all kinds of problems for the local business that’s doing it. Professor Maps, AKA Mike Blumenthal, has written an easy-to-understand overview of the risks involved in call tracking, […]
Yelp: 1.1 Million Claimed Local Business Profiles
Yelp had a strong earnings report today, which you can read about there on Search Engine Land if interested. In short: revenues are up, losses down, and record-setting traffic. The number that caught my eye was this: Yelp has 1.1 million claimed local business profiles. That came out during the earnings call. It’s the total […]
Foursquare’s Getting Aggressive in Asking For User Tips, Reviews, Etc.
I just got back from a trip to Cleveland and, less than 24 hours after I landed, Foursquare sent me this email: It’s pretty much a walk-through of every check-in I made over four days. More importantly, it’s begging for me to give Foursquare more data than just the basic check-in. Foursquare likes to mention […]
Bing Places For Business replaces Bing Business Portal
This is interesting: Bing has just announced a significant change to its local business listing management platform. The name is changing from Bing Business Portal to Bing Places for Business (just like Google’s name for its similar platform), and a lot of what I’d call the expanded functionality from the old Business Portal is being […]
Google Starts Upgrading Local Business Dashboard
Just a quick note for anyone who may have missed it: Google has started upgrading the Google Places dashboard with some stronger ties to the new Google+ Local experience. I did a fairly brief overview of what’s new on Search Engine Land. And there are some other articles I recommend: Google’s Joel Headley gives a […]
Foursquare Gives Business Owners a Management App
This is a nice touch from Foursquare, I think. They’ve created a mobile app that business owners can use to help manage their Foursquare listing. The app is available for both iPhone and Android devices, and is obviously meant to appeal to business owners that don’t have time to sit at a computer and keep […]
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