Link Building
Friday Night Link-o-rama
“We all want to be big, big stars … but we got different reasons for that” Let’s start with a couple from one of my favorite topics: Local Search. First, Greg Sterling has an interesting write-up about an interesting search tool called “Palore” that can add a lot of valuable information to local search business […]
My Wife, the Linkbaiter
Maybe not 100% linkbait, since it’s actually an entry in Darren Rowse’s latest ProBlogger Group Writing Project. But it’s a Top 5 list, so it looks like linkbait. And if it looks like linkbait, smells like linkbait, and walks like linkbait…. right? Right. Here it is: Top Five Reasons Real Estate is like “The Young […]
The Paradox of the Paid Links Debate
Li Evans collects the thoughts of 10 search marketers about paid links and the current debate that went full tilt with recent posts on the subject from Google’s Matt Cutts. It’s a good read, and leaves me with two paradoxical thoughts: 1. As the replies show, this is not a cut-and-dry issue. Opinions vary, but […]
If I Were Google, Here’s What I’d Do About Paid Links
(Disclaimer: I actually think the best solution is to drop the subject altogether. Paid links, to me, are like product placements on TV and in movies. Seeing Scarlett Johansson drinking a Coke doesn’t impact my enjoyment/trust of the movie, and a paid link on a site doesn’t change my enjoyment/trust of the site. But if […]







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