Link Building
Better Than Link Building: Authority Building with HARO
Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to […]
Do you ever link to the competition?
I sometimes get asked by clients if they should ever link to the competition. Is it okay? Good idea? Bad idea? The answer I give is that sometimes it makes sense, and sometimes it doesn’t … there’s no blanket answer. It’s an interesting question, and so it was with some interest that I stumbled upon […]
You Have Great Content, But Are You Promoting It?
You’ve heard me and many others say that great/unique content is only half the battle of linkbuilding; the other half is promoting that content so it spreads. Even the best content needs a good push. Well, stay with me on this…it will eventually be a brief case study on linkbuilding and content promotion. But first, […]
Traffic Marks: Terrific New Linkbuilding Tool
There’s no shortage of excellent link building in SEOville, and I’ve found another one to add to my own toolset. It’s called Traffic Marks, and I stumbled on it tonight while reading a post from Manoj Jasra’s Web Analytics World. Traffic Marks helps you locate authority sites — sites that would make good places to […]
SBS Mailbag: Locally-Targeted Linkbait
After mentioning last week that I’m actively seeking mailbag questions to answer here on the blog, I promptly received an interesting one about linkbaiting and local business. The question comes from “Bob” (not his real name), who owns a national company that provides local services all across the U.S via franchising. Just like hotel companies, […]
Flickr No-Follows (Some) Outbound Links
I suppose this was inevitable: Flickr has finally put the no-follow tag on some of the outbound links that users can place on the photo-sharing service. Here’s a look at the most recent photo on my personal photo stream, which includes a link to my personal blog, where I wrote about the photo in more […]
Recent Comments