Blogging
What Google Reader’s Shut Down Means For Bloggers & Publishers
There’s been a lot of crying and screaming in the past few days since Google said it would close Google Reader on July 1st. Personally, it’s a hassle for those of us that rely on RSS for collecting information from our favorite blogs and websites. But what does it mean professionally? Let’s put our blogger/publisher […]
7 Traits of a Great Business Blog
I don’t think there’s a formula or recipe for business blogging success, but I do think there are some traits that are common to great company blogs. You don’t need to have all of these things, but I think your chances of having a successful business blog will be better if at least several of […]
7 Keyword Research Tools for Bloggers
I don’t always care about SEO with every blog post that I write. That’s because I’m not always trying to hit a home run with everything I publish. But when you do care about SEO, and you’re aiming to write a great piece of evergreen content — something that will stand the test of time […]
The #1 Problem with Local Blogging & Local Content
In a word: Conversion. That’s the main problem with local blogging and local content. It’s often easy to get local traffic to your website or blog, but in a lot of cases, you’re going to have trouble converting that traffic into customers. Don’t get me wrong. I’m generally a big believer in local blogging but, […]
Why Local Blogging Works
Blogging is great, but does local blogging also work? If you’re a small/local business owner, that’s a smart question to ask if you’re thinking about using a local blog as a marketing tool. Note: I’m using the term “local blog” to refer to a blog where the main focus is local content. Real estate agents, […]
Best Time to Publish Blog Posts? Sunday at 2:37 p.m. [Proof]
One of those “this is the best time to publish blog posts” articles (an old one) was making the rounds on Twitter today, and I couldn’t resist the urge to throw cold water on the concept. As I’ve said before, I think the whole concept is a load of crap. It turns out that, just […]
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