Blogging
In Content Marketing, It’s OK To Repeat Yourself
My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR. This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm […]
I Wish I’d Written This Post
If you’re blogging and/or just producing content to market your business (and I certainly hope you are!), this post by Andy Sernovitz perfectly sums up what you want to be doing and why: Everything you need to know about content marketing in 100 words I wish I’d written that. It’s really short, so I’m not […]
How to Promote Old Blog Content (SBSM Mailbag)
Anthony P. responded to my recent invite to send topics/questions with a question about keeping old blog content alive: I’m always interested in curating content as well as the notion of reprising older content, if that is even something worth doing. I understand the notion of evergreen content, but think about movies, records, pieces of […]
7 Building Blocks for Starting a Small Business Blog
I’ve written a lot of articles in the last couple years for small business bloggers. In going through them, it seems like the best ones fit into seven areas that I believe can serve as a guide for any business that’s just starting a new company blog. (And can serve as a reminder, perhaps, for […]
How Often Should I Blog?
The tweetable answer to the “How often should I blog?” question is this: Blog as often as possible, as long as you’re writing content that offers value to readers. But obviously there’s more nuance involved in answering this question, so let’s dive a little deeper into the benefits of regular blogging. My Usual Advice: Two […]
7 Lessons from 7 Years of Blogging
This blog turned seven years old on Thursday. It began on April 18, 2006 with a poorly-optimized and completely forgettable blog post that I titled not after a U2 song, but after a Rolling Stones song: Start Me Up. That same day, I posted a second article — about the blogroll I used to maintain. […]
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