MY BEST POSTS
7 Lessons from 7 Years of Blogging
This blog turned seven years old on Thursday. It began on April 18, 2006 with a poorly-optimized and completely forgettable blog post that I titled not after a U2 song, but after a Rolling Stones song: Start Me Up. That same day, I posted a second article — about the blogroll I used to maintain. […]
If I Were Launching a New Small Business Website Today (2013 Version)
You just launched your new small business. Congrats! But now what? You’ve got a great website and you’re ready to start selling widgets or generating new leads. You’re ready to start making money. You know the internet is gonna be a huge part of that. You know you need to be visible online where potential […]
The Value of Showing Up on Social Media
That’s an old statistic from 2011. You may remember me writing about it before: 63 percent of U.S. consumers are more likely to use a local business if it has information available on a social networking site. I mention that stat regularly when I’m speaking at Local U workshops about social media for local businesses. […]
What Google Reader’s Shut Down Means For Bloggers & Publishers
There’s been a lot of crying and screaming in the past few days since Google said it would close Google Reader on July 1st. Personally, it’s a hassle for those of us that rely on RSS for collecting information from our favorite blogs and websites. But what does it mean professionally? Let’s put our blogger/publisher […]
How To: Use Twitter as a Listening Station
Twitter can be a tough nut for small businesses to crack. You send out tweet after tweet after tweet and … nothing. (This is why Twitter has been doing small biz education and on-boarding for a while now.) So if being active isn’t working, try being passive. Passive? Yes. I mean: use Twitter as a […]
7 Traits of a Great Business Blog
I don’t think there’s a formula or recipe for business blogging success, but I do think there are some traits that are common to great company blogs. You don’t need to have all of these things, but I think your chances of having a successful business blog will be better if at least several of […]
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