MY BEST POSTS
Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses
What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I […]
It’s 2014. Stop Cross-Posting Between Social Networks.
I’ve had enough. I keep seeing businesses and organizations auto-posting the same messages on different social networks. You can get away with it sometimes if the message is generic enough. But you can also make your company look lazy and dumb. And you can easily annoy potential (or existing) customers. Lazy, dumb and annoying … […]
Glass Almanac (Finally) Has Its “Google Moment”
There’s a moment during the life of every new website* when Google starts to like and trust the content it’s crawling. I call it the “Google moment.” If you’re keeping an eye on your analytics (as you should be), you can usually tell this moment pretty easily. Watch the amount of organic search traffic coming […]
SBSM Mailbag: How Best to Charge Small Businesses for SEO Services?
Kris recently sent in a good question about providing SEO services for small businesses; more specifically, about the business model and billing: I usually work on a monthly retainer-syle basis with no contract. I sometimes feel apprehensive about this because I feel that huge value is delivered in the plan and strategy that is done […]
How to Promote Old Blog Content (SBSM Mailbag)
Anthony P. responded to my recent invite to send topics/questions with a question about keeping old blog content alive: I’m always interested in curating content as well as the notion of reprising older content, if that is even something worth doing. I understand the notion of evergreen content, but think about movies, records, pieces of […]
7 Building Blocks for Starting a Small Business Blog
I’ve written a lot of articles in the last couple years for small business bloggers. In going through them, it seems like the best ones fit into seven areas that I believe can serve as a guide for any business that’s just starting a new company blog. (And can serve as a reminder, perhaps, for […]
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