Carpé Opportunity for Good Small Business Marketing

Filed in Small Biz Marketing by Matt McGee on July 23, 2008 3 Comments

Sometimes smart marketing involves nothing more than keeping your eyes open and seizing an opportunity when it arrives. That’s what happened today in my hometown.

Here’s the story: Bounce Arena, a popular small business that hosts kids’ birthday parties and similar events recently shut down and left some parents in the lurch. Parties had already been scheduled and deposits were paid before the business shut down. This story was in today’s newspaper.

Within a matter of hours, another local business, Garland’s Gymnastics, stepped in to fill the void. They emailed our local newspaper and offered to host the birthday parties and honor the $50 deposits that parents thought they’d lost when Bounce Arena closed. They got exposure on the newspaper’s blog, and I’m sure it’ll be a story in tomorrow’s paper, too.

Seize the opportunity. Make a bunch of happy, new customers. It’s good business and good marketing.

Comments (3)

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  1. Matt nice story. It is nice to see a wise business person also being a really nice business person.

  2. This is a great example of how another company can make a name for themselves when another company fails… good stuff!

  3. Jordan says:

    What a great story! Thank’s a lot for sharing a valuable information.

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