Business Blogging on the Rise
Quick piece of news from eMarketer a couple days ago: The number of companies using blogs for marketing purposes is on the rise. eMarketer says about 1/3rd of U.S. companies have blogs right now, but as many as 43% could be blogging in just two years.
In my perfect world, that number would be higher and grow faster. I won’t provide consultation services to companies that don’t blog. When you have a good one, blogs mean more search traffic and more inbound links. Still a huge weapon when it comes to SEO.
I agree that a blog provides many opportunities for good SEO. I feel it does the same for the business as a whole. A company site that has a blog shows me that the company is active and looking to provide their customers with up to date news and information.