Here’s a Good & Basic Local SEO Blueprint

Filed in Local Search by Matt McGee on April 26, 2012

Just getting started with SEO and local search for your small business? If so, Marketing Sherpa recently published a local search case study that serves as a pretty good, pretty basic blueprint.

It recounts the steps taken by a regional eye care center in the Chicago. The Cliffs’ Notes version would be this:

  1. Used PPC for baseline keyword research.
  2. Did additional keyword research.
  3. On-site SEO: technical issues, local content/copy, etc.
  4. Off-site work: link building, Google Places, etc.

That’s just the start of what I’d call a successful SEO plan, and there’s certainly a lot more this eye care center will need to do over the long haul. But like I said, if you’re just getting started, you could do a lot worse than to read and follow the steps they took.

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