April ’11: Best Search/Marketing Posts

Here’s my roundup of the best search/marketing posts I found and read during April. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earlier “Best Of”s for each month in the Link Roundups category archive. I never include my own posts in these end-of-month recaps.

Local Search

• Will Scott/Search Influence: Yelp Review Filter
• Angie Schottmuller/SEW: Top 14 Things Marketers Need to Know About QR Codes
• Jeff Gold/SEOmoz: If Users Treat Local Search Results Differently, Why Wont Google?
• SEO Book: Using PPC for Local SEO

SEO

• Rand Fishkin/SEOmoz: White Hat SEO: It F@$#ing Works
• Michael Gray/Wolf-Howl: How to Optimize Your Images For Search Engine Traffic

Link Building

• Ross Hudgens: Please Exit the Link Building

PPC

• Steve Baker/Epiphany: Decoding the Quality Score
• Alex Cohen/SEW: How Social Media Affects Paid Search
• Jessica Cates/PPC Hero: My Top 5 Excel Tips for PPC Managers

Social Media

• Jim Lodico/Social Media Examiner: 6 Tips to Increase Your Facebook EdgeRank and Exposure
• Brian Solis/Mashable: 14 Best Practices for Long-Term Social Media Success
• Harold Davis: Harnessing the Power of Flickr
• Ken Mueller/oneforty: 7 Tips for Getting Your Small Business Started on Twitter
• Tim Ware/Techipedia: How to Build the Perfect Facebook Fan Page, 2011 Edition
• Stephanie Weingart/Blueglass: How to Add Facebook Questions into your Social Media Strategy

Blogs & Blogging

• Amy Africa: Do you really need comments on your blog?
• Mike Volpe/Customer Collective: 7 Steps to an Even Better Business Blog
• Derek Edmond/SEW: 4 Content Strategies for B2B Corporate Blogging

Design & Usability

• Kim Krause Berg/SEP: 10 Effective Credibility and Authenticity Tactics For Your Website
• Michael Gray: How to Make Your Website Look More Legitimate

Online Marketing/General

• Erin Bury/Sprouter: How to Build an Effective Startup Press Kit
• Sherice Jacobs/KISSmetrics: Steal These 5 High-Converting Website Tricks