Another PPC Lesson from Todd: Dynamic Keyword Insertion

Filed in PPC Advertising by Matt McGee on August 9, 2011 0 Comments

As I mentioned a couple posts ago, my friend Todd Mintz (follow him on Twitter if you don’t already) is cleaning up my wife’s PPC account. I had left it in a complete state of disrepair.

Todd’s second article explaining one of the things he changed is now available: DKI for Small Business. DKI stands for “dynamic keyword insertion” and I remember asking Todd why he was doing this. His article explains it quite well. Thanks again, Todd!

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