AdWords Changes Coming Soon

If you’re an AdWords advertiser, be sure to read today’s post on the official AdWords blog, Quality Score updates. In short, there are two changes coming very soon:

1. This week, Quality Score will be shown in your campaign management dashboard. The three scores will be “Great”, “OK”, and “Poor.”
2. Next week, a new Quality Score algorithm will take effect.

Be sure to read the official announcement for full details. There’s also good coverage at:

• Marketing Pilgrim
• Search Engine Land

[tags]google, adwords, quality score, ppc[/tags]