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Longform Content on Social Media: A Great Way to Capture Attention

Filed in Social Media by Matt McGee on May 2, 2021 0 Comments
Longform Content on Social Media: A Great Way to Capture Attention

I don’t know if it’s a trend (yet), but I’m seeing a lot more of what I’ll call “longform content” across social media platforms. And it seems like a great way to earn attention as someone’s scrolling through a news feed. Here are some examples from Instagram, LinkedIn, and Twitter. Instagram Instagram’s 10-image limit is […]

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Facebook Ads Just Got A Lot Harder for Real Estate Agents

Filed in Social Media by Matt McGee on July 26, 2019 1 Comment
Facebook Ads Just Got A Lot Harder for Real Estate Agents

The day of reckoning has arrived. Facebook has taken away several ad targeting options from anyone doing housing-related ads, like targeting a specific city or ZIP code (among others detailed below). The changes are based on good intentions, but also kill the biggest promise of online advertising: the ability to pinpoint ads specifically to people […]

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Why We Stopped Advertising on Google & Zillow

Filed in Google, PPC Advertising, Small Biz Marketing by Matt McGee on February 24, 2019 0 Comments
Why We Stopped Advertising on Google & Zillow

My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value sold. Most commission income. It was a great year by almost all of the metrics that a real estate agent measures. But we didn’t have our best year ever in the one metric that means […]

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In Praise of Great Domains and the Wayback Machine

Filed in Small Biz Marketing, Web Site Content by Matt McGee on January 17, 2019 0 Comments
In Praise of Great Domains and the Wayback Machine

Our new real estate web site. If you’re in a real estate, as my wife and I are, you can’t do much better than getting a domain name that looks like [yourcity]homes.com. In my experience, that’s a very common search query and having an exact-match domain is pretty much never a bad idea. The problem […]

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In Content Marketing, It’s OK To Repeat Yourself

Filed in Blogging, Web Site Content by Matt McGee on July 18, 2018 0 Comments
In Content Marketing, It’s OK To Repeat Yourself

My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR. This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm […]

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Who Says You Can’t Do Lead Gen On Facebook Messenger?

Filed in Social Media by Matt McGee on April 19, 2018 0 Comments
Who Says You Can’t Do Lead Gen On Facebook Messenger?

My wife woke up a couple mornings ago and found this email notice alerting her to a new message waiting for her in Messenger. I’ve blocked the name for privacy reasons … suffice to say it’s a complete stranger. Best of all, it’s a legit lead. My wife’s made an appointment to visit this person […]

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