YouTube Marketing Tips
By Matt McGee on Apr 24, 2007 in Social Media
Stephan Spencer writes a good post at MarketingProfs.com about How to Market on YouTube. This is something I believe small businesses can and should be looking to, which is why it was one of the seven ideas I listed in my Social Media Marketing for Small Business article last month on Search Engine Land.
Stephan’s YouTube marketing tips, which come from the experience of several companies who’ve found success on the site:
1. Focus on something fun, something that people will want to share with friends.
2. Clearly demonstrate the product you’re marketing.
3. Make sure the video is real; no tricks, no “smoke and mirrors.”
4. Encourage viewer participation and support, i.e. — “make your own video like ours.”
5. Take advantage of YouTube tags; use adjectives to target people searching based on mood; and match your title and description to the tags.
6. Experiment!
There are several examples of how various companies have done marketing on YouTube. The full article is a good read.
[tags]youtube, video marketing, social media marketing[/tags]
3 Comment(s)
By m.e.y. on Jul 11, 2008 | Reply
Don’t forget “how to contact info”, at list your website URL at the end of the video.
By vicki white on Feb 26, 2009 | Reply
You have to have a webcam for this advertising? or can I go to a camera store?
By Hani Mourra on Aug 13, 2009 | Reply
You don’t need a web cam necessarily. Most digital photo cameras have a video mode and record in formats that work well with YouTube. Just connect your camera, find the file on your camera, and upload to YouTube. It works really well from my experience. Let me know if you need any help with that.
Also here are some more YouTube online video marketing tips from my experience:
1. Be real. Making mistakes on camera is ok. People like to know they are dealing with real people.
2. Connect with customers on a personal level. This will help build trust. People will buy you first, then your company, then your product.
3. Over deliver in value in your videos.
4. If you have a website, include it in your description, in the first line. Make sure to use “http://” before the www
I’m sure there are lots more..I will update as they come to mind.
Hani